Cosmos

Key focus

Social Media

Year

2025

For Cosmos, we managed social media across both Cosmos Academy and Cosmos Sports, developing tailored content to engage their distinct audiences. Our work strengthened each sector’s digital presence while maintaining a clear, consistent connection to the overall Cosmos brand.

Building a stronger sports community

We bring products, people, and training to life through fun, relatable, and authentic content that keeps the community engaged and helps customers, parents, and students connect with the brand.

The Task

The goal was to build a strong and relatable digital presence for both Cosmos Sports and Cosmos Academy, using content that felt active, useful, and trustworthy while showcasing their products, sports, coaches, training, and community.

The Bump

Both pages had activity but lacked clear direction and consistency. Cosmos Sports needed a stronger connection with customers, while Cosmos Academy needed to clearly communicate its coaching style, training environment, sports offerings, and value to parents and students.

The Bump

The Plan

The plan was to create simple, engaging, and consistent content using staff and coaches as the faces of the brands. We focused on a mix of fun content, sports information, product features, training videos, technique explainers, and parent-focused content to build an active sports community.

The Plan

The Outcome

Cosmos Sports grew from 5K to 95K+ followers, while Cosmos Academy grew from 5K to 90K+ followers. Staff and coach-led content became strong engagement and trust drivers, sports information became highly saved and shared, and both brands developed more active, informative, and community-driven Instagram presences. Cosmos Academy also saw increased camp admissions during key seasons.

The Outcome